Art Directors

Description

Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.

Tasks

  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  • Present final layouts to clients for approval.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Work with creative directors to develop design solutions.
  • Create custom illustrations or other graphic elements.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Review illustrative material to determine if it conforms to standards and specifications.
  • Negotiate with printers and estimators to determine what services will be performed.
  • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
  • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
  • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
  • Conceptualize and help design interfaces for multimedia games, products, and devices.
  • Prepare detailed storyboards showing sequence and timing of story development for television production.

Skills

Operation and Control
Controlling operations of equipment or systems.
Installation
Installing equipment, machines, wiring, or programs to meet specifications.

Abilities

Trunk Strength
The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without 'giving out' or fatiguing.
Wrist-Finger Speed
The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
Sound Localization
The ability to tell the direction from which a sound originated.
Stamina
The ability to exert yourself physically over long periods of time without getting winded or out of breath.
Dynamic Strength
The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
Explosive Strength
The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
Static Strength
The ability to exert maximum muscle force to lift, push, pull, or carry objects.
Speed of Limb Movement
The ability to quickly move the arms and legs.
Response Orientation
The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
Multilimb Coordination
The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.

Interests

Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Realistic
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Social
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Investigative
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Work Style

Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Innovation
Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Initiative
Job requires a willingness to take on responsibilities and challenges.
Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Leadership
Job requires a willingness to lead, take charge, and offer opinions and direction.
Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Persistence
Job requires persistence in the face of obstacles.
Independence
Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.

Work Values

Independence
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Recognition
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Relationships
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Support
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Lay Titles

Advertising Production Manager
Art Coordinator
Art Department Head
Art Director
Art Supervisor
Artistic Director
Arts Administrator
Arts Manager
Creative Director
Creative Services Manager
Presentation Specialist
Product Designer
Product Marketing Manager
Production Manager

National Wages and Employment Info

Median Wages (2008):
$38.88 hourly, $80,880 annual.
Employment (2008):
31,570 employees