Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
Tasks
Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
Determine size and arrangement of illustrative material and copy, and select style and size of type.
Confer with clients to discuss and determine layout design.
Develop graphics and layouts for product illustrations, company logos, and Internet websites.
Review final layouts and suggest improvements as needed.
Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
Use computer software to generate new images.
Key information into computer equipment to create layouts for client or supervisor.
Maintain archive of images, photos, or previous work products.
Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
Draw and print charts, graphs, illustrations, and other artwork, using computer.
Study illustrations and photographs to plan presentation of materials, products, or services.
Research new software or design concepts.
Mark up, paste, and assemble final layouts to prepare layouts for printer.
Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
Photograph layouts, using camera, to make layout prints for supervisors or clients.
Develop negatives and prints to produce layout photographs, using negative and print developing equipment and tools.
Knowledge
Design
Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Fine Arts
Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Skills
Reading Comprehension
Understanding written sentences and paragraphs in work related documents.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Operations Analysis
Analyzing needs and product requirements to create a design.
Speaking
Talking to others to convey information effectively.
Abilities
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Originality
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Written Comprehension
The ability to read and understand information and ideas presented in writing.
Visualization
The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Written Expression
The ability to communicate information and ideas in writing so others will understand.
Work Activities
Thinking Creatively
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Updating and Using Relevant Knowledge
Keeping up-to-date technically and applying new knowledge to your job.
Organizing, Planning, and Prioritizing Work
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Provide Consultation and Advice to Others
Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with Persons Outside Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Interacting With Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
Work Context
Electronic Mail
How often do you use electronic mail in this job?
Indoors, Environmentally Controlled
How often does this job require working indoors in environmentally controlled conditions?
Telephone
How often do you have telephone conversations in this job?
Spend Time Sitting
How much does this job require sitting?
Face-to-Face Discussions
How often do you have to have face-to-face discussions with individuals or teams in this job?
Time Pressure
How often does this job require the worker to meet strict deadlines?
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
How much does this job require using your hands to handle, control, or feel objects, tools or controls?
Spend Time Making Repetitive Motions
How much does this job require making repetitive motions?
Importance of Being Exact or Accurate
How important is being very exact or highly accurate in performing this job?
Level of Competition
To what extent does this job require the worker to compete or to be aware of competitive pressures?
Interests
Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Realistic
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Social
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Investigative
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Work Style
Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Innovation
Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Stress Tolerance
Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Initiative
Job requires a willingness to take on responsibilities and challenges.
Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Analytical Thinking
Job requires analyzing information and using logic to address work-related issues and problems.
Integrity
Job requires being honest and ethical.
Work Values
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Independence
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Recognition
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Relationships
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Support
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
